At Home With Vogue

Check out my design is this months Vogue! 

Vogue, November 2012, Issue 2572 Volume 178

Freelance for Cocoon

Way back last summer, when I did New Designers, I met a lovely lady who was in the beginnings of a new business start-up. She was looking for fresh, young new design talent to create limited edition textile art. I submitted some freelance work and viola, my design is now available from Cocoon Fabric Art. Check out my design in cushion form and wall art, each in four size options.

Tree Quilted Wall ArtLimited Edition Design By Sarah-Jane Hocking©Cocoon 2012

L'Aiguille en Fete

L’Aiguille en Fete or the Festival of Needles as it translates in English, is very much like the Kniting and Stitching show which we have here in the UK (Harrogate, London and Dublin). Talking with the other UK graduates we all felt that L’Aiguille en Fete seemed a bit more refined than Knit & Stitch. It was smaller, with fewer retail stalls (which in my opinion is good as there’s just lots and lots of the same at Knit & Stitch) but there was more space to exhibits.

 

La Grande Halle de la Villette was this years' venue, situated just outside the Porte de Pantin metro. The Parc de la Villette features La Grande Halle, a theatre, bars, restaurants and gardens. It was a fantastic location which I felt was a lovely size for the event.

Please excuse the mitten fluff in the corner! I discovered mittens are not that great when trying to take photos...it was too cold to go bare though!

La Grande Halle by night

Each year at L’Aiguille en Fete, now in its ninth year, they have a different theme for exhibits. This year, it was English textile graduates. Amongst us there was myself and Holly Levell from Huddersfield, Amanda Schenk and Janet Cairney from Windsor, and Lucy Gilmour and Lucy Ruth Crowder from Manchester Metropolitan University amongst others (see images below).

Set-up day

Set-up day went well although it was very very cold, what with all the doors open so people could unload and the arctic temperatures outside (-5 degrees). I went prepeared though with my thermals! Still cold though…

So I displayed my fabrics, it was not the best display but with the little space I had and no option of suspending my fabrics it was the best I could do. I managed to find a table to display my newer products, cushions, mugs and notebooks .

The response was overwhelmingly positive! I couldn’t believe it! The French were very complimentary. Even with my horrendous French I could make out what were compliments, any more than that and I was lost completely. I think I need to learn French…Add that to the ‘to-do list’.

 

Some lovely comments left for me to translate when I got home!

Next years show will be at a larger location…

 

London Property Makeover

I am now listed on this website London Property Makeover. Take a nosy at this London-based interior designer who spotted my work at New Designers. She sent an email explaining that her own website was undergoing a makeover and she was hoping to have a retail section and ‘hot new designers’ section to her website. I jumped at the chance and sent her some fabric swatches for my degree show collection, ‘Mapping Nature’. She came back asking if I was able to make cushions using similar ideas. I sent some samples which she loved! (YAY!) I’m in the process of creating some more designs and the retail section should go live in the next month. I’ll keep you posted. For now, check out my profile.

WOW!!!!

On Wednesday I posted my first set of cushions which are to sold online via the website of a London-based interior designer. Today I received an email from the lady:

“I just picked up your cushions from the post office and I absolutely LOVE them! I love the quality…I would be proud to put them on my website as they are such good quality.”

WOW!!! I’m absolutely ecstatic! So, so happy! And she wants more!

I shall post the link as soon as I have it.